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What Is It True That Everyone Is Proud Of Lifestyle Income Programs, And Why?

Some Chinese breakfast brands have achieved what Lyfen Snack did: establishing a global e-commerce feeling for tviexpress.com their common goods.

China’s breakfast marketplace is one of the most aggressive in the world. Understanding how Lyfen evolved from a small shrimp retailer to a global superstar demonstrates the kind of branding tenacity and customer insight that every multinational company needs.

For more than ten years, we at our firm have assisted global brands locate China’s fast-moving online landscape. From method to implementation, we’ve seen first what works when it comes to connecting with Taiwanese buyers.

In this article, we’ll dissect Lyfen’s winning approach and offer practical advice for how to implement your unique company’s rise strategy in China.

Contents

1 The Taiwanese industry for snacks
2 1. Everything is about leverage when selling treats in China.
3.1 Lyfen 2019 Mid-Autumn Festival Tmall Campaign: kkiestate.com a Meal company online victory tale
3.2 When selling breakfast in China, observe your intelligence and believe yourself
The 2019 Mid-Autumn Festival Campaign by China’s Breakfast Leader Lyfen was a accomplishment.
4.1 Sell Snacks in China using Kols and Short Videos ( Douyin )
4.2 Use Video Format to guide customers to your Breakfast Online Store

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The Taiwanese breakfast marketplace

The income level of China’s meal market will reach 3 trillion renminbi in 2020 and beat 4 trillion renminbi in 2025, according to the assume pond Entrepreneurship Intelligence. Between 2002 and 2016, this business experienced a significant rise of 422 %.

Given the intake improve and the COVID-19 crisis, China’s meal industry will experience rapid development in the coming years with a trend toward fresh and healthy food.

Consuming raw, nutritious meals is receiving more and more interest from users. The main shoppers in the market, which are over 85 % of teenagers, said that beauty and healthy ingredients are their top priorities when choosing treats. According to a statement issued by Beijing-based suppose container Entrepreneurship Intelligence, up to 71 percent of the surveyed customers said appetizers are of similar value to their physical and psychological wellbeing.

Read on as well: China is a haven for snack businesses.

1. When Selling Meals in China, Everything is about liquidity

When beginning a fresh venture, we must know either we you complete it on our own or we will require assistance.

From birds’ stomach and dried meat to cantaloupe seeds and peanuts, Laiyifen, which means ”get one promote” in Chinese, produces and sells affordable, well-known traditional Chinese treats. The imported goods range from Australia’s butter and Roman resort waters to South Korean cheddar langoustine sausages. Due to a growing middle class’s growing demand, Shanghai Laiyifen, which has the most stores in China, wants to increase sales of products from overseas by 30 % in the next few years. Yet, like any company that was prepared to snag some innovative sector communicate, Lyfen was looking for fresh ways to grow its company.

And which much answer than developing its lawyer’s profile? You may get in touch with specialists if you’re unsure of how to do and use the best strategy to achieve your goals. Let’s do some selling, perhaps networking, even offering reductions there and there… An observer that will save both time and money. Effectively, in enterprise it’s the same. When studying the artists, you can make a review and sing it awesome and entertaining. Or you can set your sights on victory and get set to be exposed to a 2x3m of plaster.

The Lyfen Case Study: Chinese Snack Leader

When Lyfen contacted GMA, she responded with that statement. Perhaps you don’t want to talk to financial consultants because you believe they’re too expensive? But tell me, are you worried? You must have had countless suggestions in your career, I can assure you of that. Perhaps you believe that transferring is hazardous and that you would prefer to do it yourself.

Sadly, we doesn’t get a special formula for success but there’s one item certain. Grant yourself the chance to accomplish your dreams and goals by continuing to believe in them. Don’t give up on your initiatives!

And around once, that’s what Lyfen did.

A straightforward goal:

” Produce my market securities and attrition.” That’s all we need.

We then created a novel idea. medial stoke. They needed some to transform the industry fad. A alternative worth one million dollars! ( charged much less )

As a Digital Marketing Expert on the Foreign marketplace, we decided to rename the company based on the” memorabilia” of an entire generation.

Creativeness is our weapon of mass destruction.

In order to accomplish this, we changed the entire goods and put it in a novel box bearing the dragon’s mark.

Innovative talent or maybe just specialized promotion, we decided to make the manufacturer go from the meal sector to the presents one.

Envision transforming snacks into a fresh piece that did appeal to all of your pals. Mainly considering that 80 % of Chinese recipients are people. And which person hasn’t been extremely happy to receive shrimps ’ crisps in a field? That’s a difficult wager, right? The ideal present, correctly? Really several tried, nobody flourish. Hardly your buddy Bryan, but WOMEN.

Only us, then.

2. Don’t only promote appetizers in China.

We are extremely quick to label everything in the north as quirky, cringy, and so on. In China, a chocolate brand-inspired lips would not be seen as like, nor had a unique meal container. Instead, unique packaging and design give your products a unique edge that customers will appreciate.

A Snack brand online success story for the Lyfen 2019 Mid-Autumn Festival Tmall Campaign

At GMA we love challenges. We celebrate when someone encounters a challenging circumstance. Champagne! ” Something like” Chef, we don’t know how to do that …

When you reach a certain point, you become aware that each challenge presents a fresh opportunity to grow. It’s really difficult to find a way to market shrimp crisps as the latest novelty item. And we’ll show you exactly how.

Do you recall looking at this wonderful biscuit jar as a child? until you realize that your parents turned everything into a sewing box when they finished everything. This glorifying moment when reaching it. your preferred. And when you were just trying to make money off of it when you were actually living it?

A kid’s ultimate deception but parents ’ best investment. Yes! They can use it to do something else with it because it was delicious. It’s awesome.

After that, adding brainstorming sessions, some design, and imagination, we transformed a company offering snacks into a company offering ”premium” gourmet snacks contained within a stunning jewelry box. the practice of double use.

This, plus a strong digital campaign, and work on the brand image, and BOOM!

You’d be surprised by what we can get with some skills.

When selling snacks in China, follow your gut feeling and have faith in yourself.

The case of a crisp packet transformed into a jewelry box can make you smile. Perhaps it sounds unrealistic?

We’ll see here that all good preparation produces good outcomes.

When a golf player is ready to hit the ball, the difference between winning and losing is a matter of millimeters. You’ll need as many techniques as you can muster to score an All-In or to put the ball in the nearby lac. These include preparation, repetition, repetition, and control. A hundred meters away, tossing the ball 2mm at the wrong location can have terrible repercussions.

Lyfen trusted us and still thanks us today.

The 2019 Mid-Autumn Festival Campaign by China’s Snack Leader Lyfen was a success.

Let’s now talk about the campaign’s outcome.

– Mastering branding and digital marketing in China, it’s 10 million RMB turnover in 1 week after launching the product. We attracted over 200, 000 new clients with an ROI of + 500 % ( return on investment ). It generates 20 million RMB in one month by mastering cultural codes and the Chinese environment. – Over 3000 limited edition products sold out in a day. – Over 4 million views were generated by our video campaign. – Sales increase nearly 100 %. Close to 4 million views on Weibo.

We also received a satisfied client in addition to a successful media campaign. Don’t forget that your success is important.

Selling Snack in China: Go further

Following the success of the 2019 Autumn Festival, Lyfen and GMA made a decision to continue cooperating. Although we are still developing our Lyfen gift box packaging, we also created a more thorough & Omni-Chanel marketing plan.

Here is some of our 2020 work for Lyfen:

Sell Snack in China using Kols and Short Videos ( Douyin )

Use Video Format to entice customers to your Snacks Online Store

Our Agency can help you sell snacks in China too

Would you like to achieve the same level of success as Lyfen? Discuss your project with us!

WHO’S GMA?

1. The most visible marketing firm in China is GMA. 2. Successful projects: We are experts in using the most recent digital tools to promote your company in China. 3. Chinese are always connected, we know all the tools and platforms used by Chinese people. Change your strategy to appeal to your customers.